Windsor & Newton Digital Campaign

During -> Winter 2023

Under -> David Preston

Team -> Aurora Jiang, Charlie Hills

In a team of 3 designers, we revitalised an outdated brand—Windsor & Newton—by developing a colour-picking app and interactive filter. While my team focused on photography and filmmaking, I was responsible for UX/UI design and social media filter development. The campaign combines colours offered in the Windsor & Newton watercolours and acrylics with modern technology. With a simple filter, you can find Windsor & Newton colours around you and purchase them!